# Alex Cooper on flipping "Call Her Daddy" into a media business and entering the creative agency space

Page: https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/alex-cooper-on-flipping-call-her-daddy-into-a-media-business-and-entering-the-creative-agency-space
Text version: https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/alex-cooper-on-flipping-call-her-daddy-into-a-media-business-and-entering-the-creative-agency-space.md
Podcast: [Mixed Signals from Semafor Media](https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354)
Published: 2026-06-26T11:28:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF3345956663.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF3345956663.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mixed-signals-from-semafor-media-6916354/episodes/alex-cooper-on-flipping-call-her-daddy-into-a-media-business-and-entering-the-creative-agency-space
Duration seconds: 2458

## Resource

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she's more interested in the marketing than most talent in her field. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

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## Transcript

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