# How AI Built a Shoe Brand Backed by Reebok's Founder with Ben Weiss

Page: https://stenobird.com/podcast/mitlin-money-mindset-1317779/how-ai-built-a-shoe-brand-backed-by-reebok-s-founder-with-ben-weiss
Text version: https://stenobird.com/podcast/mitlin-money-mindset-1317779/how-ai-built-a-shoe-brand-backed-by-reebok-s-founder-with-ben-weiss.md
Podcast: [Mitlin Money Mindset](https://stenobird.com/podcast/mitlin-money-mindset-1317779)
Published: 2025-11-26T08:00:00+00:00
Episode link: https://mitlinmoneymindset.libsyn.com/how-ai-built-a-shoe-brand-backed-by-reeboks-founder-with-ben-weiss
Audio file: https://traffic.libsyn.com/secure/mitlinmoneymindset/MMM_E264_Final.mp3?dest-id=2366330
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/mitlin-money-mindset-1317779/episodes/how-ai-built-a-shoe-brand-backed-by-reebok-s-founder-with-ben-weiss
Duration seconds: 1828

## Resource

The sneaker game just got smarter, faster, and way more creative! Meet Ben Weiss, the first-time founder of Syntilay who's taking on billion-dollar sneaker giants to reinvent how shoes are designed, made, and sold. In this episode, he shares how they're using AI and 3D printing to create custom footwear and how he caught the attention of Reebok's founder, Joe Foster. Join our conversation to learn how taking risks and embracing new tech can turn bold ideas into real opportunities. Topics discussed: Introduction (00:00) Ben's entrepreneurial beginnings (01:23) Syntilay's mission to disrupt the footwear industry (4:46) How AI and 3D printing are reinventing footwear (06:46) Working with Reebok founder, Joe Foster (08:53) Why creators are underutilized by most brands (11:52) The strategy behind their first launch: the Syntilay slide (16:35) Why manufacturing in the U.S. matters (19:05) The power of AI in business (20:46) How AI could impact businesses and bring new opportunities (21:56) How to approach cold outreach and LinkedIn the right way (23:41) What brought you JOY today? (27:23) Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents : https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist : https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz : https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn : https://www.linkedin.com/in/lawrencesprung/…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/mitlin-money-mindset-1317779/episodes/how-ai-built-a-shoe-brand-backed-by-reebok-s-founder-with-ben-weiss/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/mitlin-money-mindset-1317779/how-ai-built-a-shoe-brand-backed-by-reebok-s-founder-with-ben-weiss.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.