# Untapped opportunity: Women's sports marketing Page: https://stenobird.com/podcast/mintel-little-conversation-970536/untapped-opportunity-women-s-sports-marketing Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/untapped-opportunity-women-s-sports-marketing.md Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536) Published: 2024-05-25T17:50:00+00:00 Episode link: https://www.mintel.com/little-conversation Audio file: https://podcasts.captivate.fm/media/9bbe662b-aa0f-4b25-a69a-84197d799427/280-Mintel-LCPodcastSeason5-Epi139-Mix2B-newTakes.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/untapped-opportunity-women-s-sports-marketing Duration seconds: 1665 ## Resource Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports. Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit  mintel.com  to become a member of our free  Spotlight  community. Learn more about the latest marketing trends at  Comperemedia's Bolder Thinking Blog , and get a free copy of Comperemedia  2024 Omnichannel Marketing Trends . Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guests:  Ema Lazic, Consultant, Mintel Consulting. Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/untapped-opportunity-women-s-sports-marketing/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/mintel-little-conversation-970536/untapped-opportunity-women-s-sports-marketing.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.