# The Silver Economy: Understanding the 55+ consumer

Page: https://stenobird.com/podcast/mintel-little-conversation-970536/the-silver-economy-understanding-the-55-consumer
Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/the-silver-economy-understanding-the-55-consumer.md
Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536)
Published: 2024-10-07T17:39:00+00:00
Episode link: https://www.mintel.com/little-conversation
Audio file: https://podcasts.captivate.fm/media/61af94ca-a5d9-4f37-af8a-10beb08aebca/280-Mintel-LCPodcastSeason5-Epi147-Mix1C.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/the-silver-economy-understanding-the-55-consumer
Duration seconds: 1692

## Resource

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products. Learn more about our Gen X and Seniors (65+) research and buy a report  here . Head over to Mintel’s  LinkedIn  to share your take on 55+ consumers, and visit  mintel.com  to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy  here .  Host: Lynn Dornblaser, Client Advisor, Mintel. Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.

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## Transcript

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