# Talking Tariffs - Impact of tariffs on US brands

Page: https://stenobird.com/podcast/mintel-little-conversation-970536/talking-tariffs-impact-of-tariffs-on-us-brands
Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/talking-tariffs-impact-of-tariffs-on-us-brands.md
Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536)
Published: 2025-06-05T13:30:00+00:00
Episode link: https://www.mintel.com/little-conversation
Audio file: https://episodes.captivate.fm/episode/0140f7a2-961e-4326-9eec-903ee093587c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/talking-tariffs-impact-of-tariffs-on-us-brands
Duration seconds: 1481

## Resource

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our experts explore consumer sentiment surrounding US brands in Canada and the EU, discussing how localism is influencing consumer behavior, the complexities of brand perception, and strategies for US brands to navigate the landscape. Get in touch with our  Consultants  to learn about how shifting global trends apply to your brand. Head over to Mintel’s  LinkedIn  and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit  mintel.com  to become a member of our free Spotlight community. Host: Lynn Dornblaser, Client Advisor, Mintel. Guests:  Nick Carroll, Director of Retail Insight, Mintel Scott Stewart, Associate Director for Lifestyles and Retail, Mintel.

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## Transcript

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