# Paris 2024: What Marketers need to know about the Olympics Page: https://stenobird.com/podcast/mintel-little-conversation-970536/paris-2024-what-marketers-need-to-know-about-the-olympics Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/paris-2024-what-marketers-need-to-know-about-the-olympics.md Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536) Published: 2024-07-27T11:41:00+00:00 Episode link: https://www.mintel.com/little-conversation Audio file: https://podcasts.captivate.fm/media/aa300955-9138-4fc8-91c7-78b0d1b359b4/280-Mintel-LCPodcastSeason5-Epi143-Mix1B.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/paris-2024-what-marketers-need-to-know-about-the-olympics Duration seconds: 1780 ## Resource Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events. Head over to Mintel’s  LinkedIn  to let us know what you think of this episode, and visit  mintel.com  to become a member of our free Spotlight community. Learn more about Mintel Comperemedia's 2024  Telecom and Media Marketing Trends . Read our media and advertising insights about the Olympics  here . Timestamps: (00:00) Introduction and Advertising Spend for Paris 2024 Olympics (04:38) The Impact of the Olympics on Fitness Trends (10:54) Marketing Strategies During the Games (19:19) The Merging of Pop Culture and Sports (22:51) The Role of TikTok in Engaging Gen Z (28:31) Key takeaways Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Bella Broccolo, Associate Research Analyst, Mintel Comperemedia. Diana Kelter, Associate Director, Mintel Trends, North America. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/paris-2024-what-marketers-need-to-know-about-the-olympics/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/mintel-little-conversation-970536/paris-2024-what-marketers-need-to-know-about-the-olympics.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.