# Membership and trust in disruptive financial products

Page: https://stenobird.com/podcast/mintel-little-conversation-970536/membership-and-trust-in-disruptive-financial-products
Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/membership-and-trust-in-disruptive-financial-products.md
Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536)
Published: 2025-07-09T15:00:00+00:00
Episode link: https://www.mintel.com/little-conversation
Audio file: https://episodes.captivate.fm/episode/6692446b-bd01-4259-8876-b1c39495f6aa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/membership-and-trust-in-disruptive-financial-products
Duration seconds: 1987

## Resource

Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry. Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education and trust in marketing disruptive financial products.  Download Comperemedia’s FREE  2025 Global Financial Services Trends  and get in touch with our  consultants  to learn more about how the trends apply to your brand. Head over to Mintel’s  LinkedIn  to let us know what you think of the discussion, and visit  mintel.com  to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Meera Iyer, CMO, SoFi Lending.

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## Transcript

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