# Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens

Page: https://stenobird.com/podcast/mintel-little-conversation-970536/credit-card-transformation-interview-with-adam-boyd-head-of-consumer-lending-at-citizens
Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/credit-card-transformation-interview-with-adam-boyd-head-of-consumer-lending-at-citizens.md
Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536)
Published: 2025-08-13T14:00:00+00:00
Episode link: https://www.mintel.com/little-conversation
Audio file: https://episodes.captivate.fm/episode/c53287bf-d71a-4310-84c6-e0b1c24e19d3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/credit-card-transformation-interview-with-adam-boyd-head-of-consumer-lending-at-citizens
Duration seconds: 2289

## Resource

Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings. The discussion covers the rationale behind the overhaul and the bank's approach to marketing and customer engagement. Listen to find out more about the importance of understanding customer needs and why it's crucial to remain committed to maintaining a relationship-focused strategy in a competitive market. Download Comperemedia’s FREE  2025 Global Financial Services Trends  and get in touch with our  consultants  to learn more about how the trends apply to your brand. Head over to Mintel’s  LinkedIn  to let us know what you think of the discussion about relationship-focused strategies in banking, and visit  mintel.com  to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Adam Boyd, Head of Consumer Lending, Citizens.

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## Transcript

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