# Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli

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Text version: https://stenobird.com/podcast/mintel-little-conversation-970536/brand-transformation-interview-with-bread-financial-s-cmo-nick-antonelli.md
Podcast: [Mintel Little Conversation](https://stenobird.com/podcast/mintel-little-conversation-970536)
Published: 2025-01-06T17:00:00+00:00
Episode link: https://www.mintel.com/little-conversation
Audio file: https://podcasts.captivate.fm/media/7a1f7739-7c2e-420d-a79c-b810912c5fb4/offline-private-mintel-lc-podcast-epi-152-cut-3-1080p-1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/brand-transformation-interview-with-bread-financial-s-cmo-nick-antonelli
Duration seconds: 2029

## Resource

Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Nick Antonelli, Senior Vice President & Chief Marketing Officer, Bread Financial.

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## Transcript

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