# How to Promote Value Over Price

Page: https://stenobird.com/podcast/mindset-reloaded-brian-tracy-motivation-daily-7647034/how-to-promote-value-over-price
Text version: https://stenobird.com/podcast/mindset-reloaded-brian-tracy-motivation-daily-7647034/how-to-promote-value-over-price.md
Podcast: [Mindset Reloaded - Brian Tracy Motivation Daily](https://stenobird.com/podcast/mindset-reloaded-brian-tracy-motivation-daily-7647034)
Published: 2026-07-12T22:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG2639379961.mp3
Audio file: https://traffic.megaphone.fm/VG2639379961.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mindset-reloaded-brian-tracy-motivation-daily-7647034/episodes/how-to-promote-value-over-price
Duration seconds: 454

## Resource

People don't buy products, they buy the result that the product will give them. In today's video, I'll teach you what I've taught to more than 2 million salespeople in over 75 countries: how to sell the VALUE and BENEFIT of your product, rather than the price. Learn how to close more deals by applying the right closing technique with my FREE 23 Closing Techniques Battle card, download it here: http://bit.ly/1TWrOxE"The more you focus on the value of your product or service, the less important price becomes." @BrianTracy (Tweet this: http://bit.ly/1TGEqt6)___________________Learn more:Give me a follow on Clubhouse! @briantracy — see you there! Subscribe to my channel for free offers, tips and more!YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPageTwitter: http://www.twitter.com/BrianTracyGoogle+: +BrianTracyOfficialPagePinterest: http://www.pinterest.com/BrianTracyInstagram: @TheBrianTracyBlog: http://ow.ly/TXzAT Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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