# Digital First Branding: Thriving in India’s Tech Driven marketplace with Shantanu Parmar and Tanay Sarpotdar

Page: https://stenobird.com/podcast/mindful-minutes-6607969/digital-first-branding-thriving-in-india-s-tech-driven-marketplace-with-shantanu-parmar-and-tanay-sarpotdar
Text version: https://stenobird.com/podcast/mindful-minutes-6607969/digital-first-branding-thriving-in-india-s-tech-driven-marketplace-with-shantanu-parmar-and-tanay-sarpotdar.md
Podcast: [Mindful Minutes](https://stenobird.com/podcast/mindful-minutes-6607969)
Published: 2025-02-04T05:50:09+00:00
Episode link: https://rss.com/podcasts/mindfulminutes/1879123
Audio file: https://content.rss.com/episodes/228170/1879123/mindfulminutes/2025_02_03_17_27_34_bf1666b4-5b7b-41ee-a7c0-479fb8fbab04.mp3
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Duration seconds: 2386

## Resource

In this episode of MindfulMinutes , host Tanay Sarpotdar is joined by branding expert Shantanu Parmar to explore Digital First Branding and its impact on India’s tech-driven marketplace. They discuss how businesses can leverage AI, data, and automation to create agile, customer-centric brand strategies. From the rise of vernacular content and LinkedIn’s role in B2B marketing to the challenges of digital adoption and data privacy, this episode offers insightful strategies and actionable takeaways for leaders looking to thrive in a digital-first world. Tune in for expert perspectives on shaping the future of branding!

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## Transcript

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