# Sell The Sizzle, Not The Sausage! How To Market Dreams, Not Just Reality

Page: https://stenobird.com/podcast/mind-your-business-with-sara-helen-7813862/sell-the-sizzle-not-the-sausage-how-to-market-dreams-not-just-reality
Text version: https://stenobird.com/podcast/mind-your-business-with-sara-helen-7813862/sell-the-sizzle-not-the-sausage-how-to-market-dreams-not-just-reality.md
Podcast: [Mind Your Business With Sara & Helen](https://stenobird.com/podcast/mind-your-business-with-sara-helen-7813862)
Published: 2026-06-09T04:01:43+00:00
Episode link: https://shows.acast.com/myb/episodes/sell-the-sizzle-not-the-sausage
Audio file: https://sphinx.acast.com/p/open/s/69d4e550f44b357ce96304ec/e/6a278e92427484b4a4060629/media.mp3
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Duration seconds: 2679

## Resource

The girls are back from a family holiday, and - in addition to sharing poolside antics - can't resist deconstructing their trip from a business perspective. What do you expect? It's in their bones! When it comes buying a package holiday or, indeed, a sausage, there are no shortage of options for the consumer. So how do you differentiate yourself from the competition, especially if you're not as cheap? Sara and Helen have loads of ideas as to how to make your product or service sizzle. We also ave a neat tip regarding credit cards, and their dad Frank makes a welcome return to the pod with words of wisdom about loyalty. Useful Links Our Website Facebook Community Instagram Email: hello@mybpod.com Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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