# The Story Behind the Skincare Brand That Changed What Men Put on Their Face | Mind Pump

Page: https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump
Text version: https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump.md
Podcast: [Mind Pump: Raw Fitness Truth](https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363)
Published: 2026-08-11T00:00:00+00:00
Episode link: https://mindpump.libsyn.com/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump
Audio file: https://traffic.libsyn.com/secure/mindpump/Caldera_Interview_FINAL.mp3?dest-id=248504
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JSON: https://stenobird.com/v1/public/podcasts/mind-pump-raw-fitness-truth-320363/episodes/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump
Duration seconds: 3745

## Resource

In this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching, why they use exosomes as a delivery system, and why natural actives that work with your skin's microbiome beat harsh retinol-based products every time. The guys share how they started working with Caldera Lab near the beginning — Adam's psoriasis, Justin's dry skin and Sal's oily skin all responding the same way — and why their audience became some of Caldera's highest value customers. Jared also reveals that Caldera is now Nordstrom's number two men's brand just months after launch, has nearly 70% customer retention, and is growing high double digits this year. Caldera Lab: https://calderalab.com/mindpump Code: MINDPUMP for 20% off your first order. GUEST LINKS Jared Pobre — LinkedIn: https://www.linkedin.com/in/jaredpobre Caldera Lab: https://calderalab.com Instagram: @calderalab LINKS Mind Pump Store: https://mindpumpstore.com Maps Fitness Products: https://mapsfitnessproducts.com Instagram: @mindpumpmedia 0:00 - Intro 1:03 - Why Jared started a skincare brand for men — Jackson Hole, turning 40 and a new baby 3:05 - How he saw the early signs of men caring about skincare before anyone else did 5:42 - Why men's skin is fundamentally different — 25% thicker, twice as oily, managed b…

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## Transcript

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