# ADHD Entrepreneurs: Why You're Probably Charging Way Too Little (And How to Fix It) Ep 112

Page: https://stenobird.com/podcast/mind-money-a-podcast-all-about-money-and-adhd-6847957/adhd-entrepreneurs-why-you-re-probably-charging-way-too-little-and-how-to-fix-it-ep-112
Text version: https://stenobird.com/podcast/mind-money-a-podcast-all-about-money-and-adhd-6847957/adhd-entrepreneurs-why-you-re-probably-charging-way-too-little-and-how-to-fix-it-ep-112.md
Podcast: [Mind + Money: A Podcast All About Money and ADHD](https://stenobird.com/podcast/mind-money-a-podcast-all-about-money-and-adhd-6847957)
Published: 2026-04-23T09:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/sherry--val2/episodes/ADHD-Entrepreneurs-Why-Youre-Probably-Charging-Way-Too-Little-And-How-to-Fix-It-Ep-112-e3hrlia
Audio file: https://anchor.fm/s/10381e940/podcast/play/118395914/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-13%2F421989053-44100-2-0484525e411d3.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/mind-money-a-podcast-all-about-money-and-adhd-6847957/episodes/adhd-entrepreneurs-why-you-re-probably-charging-way-too-little-and-how-to-fix-it-ep-112
Duration seconds: 1318

## Resource

If you love what you do, how can you justify charging real money for it? If it feels easy to you, shouldn't it cost less? Nope, not at all! Sherry and Val break down why ADHD entrepreneurs, especially women, wildly undercharge for their services. We talk about the thought patterns that keep pricing low: "I love to do it so it feels weird to charge," "It feels easy to me so how can I justify this price," and the absolute kicker, offering friends and family discounts before they even ask. This episode covers knowing your numbers before you go full time, why you need to stop thinking hourly and shift to value based pricing, the 30 percent tax rule that saves your future self from panic, and why, if you haven't increased prices in the last 12 months, this is your sign. We also get into the incremental price increase strategy that builds confidence without the leap, how investment level impacts client results, and what to do when pricing feels emotionally charged. Whether you're starting out or you've been in business for years, double your prices. Seriously. You're an expert even when it feels easy. Price accordingly. Connect with us:Book a free call with Val (financial planner): https://calendly.com/valerie-stratford Book a free call with Sherry (financial coach): https://app.acuityscheduling.com/schedule.php?owner=17480698&appointmentType=25737393 Val's Instagram: http://www.instagram.com/you.me.and.money Sherry's Instagram: http://www.instagram.com/moneymindsetfc Podcast Instagram: http://www.instagram.com/mind.money.adhd.podcast Sherry's TikTok: https://www.tiktok.com/@moneymindsetcoaching

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/mind-money-a-podcast-all-about-money-and-adhd-6847957/episodes/adhd-entrepreneurs-why-you-re-probably-charging-way-too-little-and-how-to-fix-it-ep-112/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/mind-money-a-podcast-all-about-money-and-adhd-6847957/adhd-entrepreneurs-why-you-re-probably-charging-way-too-little-and-how-to-fix-it-ep-112.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.