# Stop Being Forgettable: The Secret to Lasting Impact with Jefrë

Page: https://stenobird.com/podcast/mick-unplugged-6799861/stop-being-forgettable-the-secret-to-lasting-impact-with-jefr
Text version: https://stenobird.com/podcast/mick-unplugged-6799861/stop-being-forgettable-the-secret-to-lasting-impact-with-jefr.md
Podcast: [Mick Unplugged](https://stenobird.com/podcast/mick-unplugged-6799861)
Published: 2026-05-21T10:00:00+00:00
Episode link: https://traffic.megaphone.fm/YAP6284222240.mp3
Audio file: https://traffic.megaphone.fm/YAP6284222240.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mick-unplugged-6799861/episodes/stop-being-forgettable-the-secret-to-lasting-impact-with-jefr
Duration seconds: 2688

## Resource

 The story will keep you there. This Mick Unplugged episode features JEFRË, a Public Artist and Creative Director. He explores how pivotal life experiences and a singular vision shaped his career, leading him to create monumental public art around the globe. Discover JEFRË’s journey from urban designer to iconic artist. WHAT YOU'LL LEARN - JEFRË's journey after a 35-year-old heart attack - How to become a brand-collaborating artist - The significance behind "Victor" in the Philippines - Why brands seek creative leaders like JEFRË - Developing art from community insights QUOTES THAT HIT "The story will keep you there." - JEFRË "I'm getting cities and nations together to create icons or moments that they can identify with their own culture." - JEFRË "The key is, is really engineering. That's where it is." - JEFRË CHAPTERS 00:00 Mick Unplugged Introduction 02:30 JEFRË on legacy and creation 06:51 JEFRË's Filipino-American origin story 09:42 Heart attack, career change to artist 13:47 JEFRË's process for designing art 20:06 JEFRË on personal connections 24:43 Branding and entrepreneurship with JEFRË 31:54 New projects and Shark Art QUESTIONS THIS EPISODE ANSWERS Q: What motivated JEFRË to become an artist after a career in urban design? A: JEFRË’s near-death experience from a heart attack at 35 prompted him to pursue creating impactful art immediately, shifting from long-term urban planning projects to direct artistic creation. Q: How does JEFRË ensure his monumental public artworks resonate with communities? A: JEFRË emphasizes listening to the community to understand their desires, then interpreting that input into his art. He believes the storyline derived from community engagement is more important than the scale of the artwork. Q: What is "Shark Art" and how does…

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## Transcript

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