# Winning the Recruitment Race — Christy Bray on 2026’s New Rules

Page: https://stenobird.com/podcast/mgma-podcasts-220052/winning-the-recruitment-race-christy-bray-on-2026-s-new-rules
Text version: https://stenobird.com/podcast/mgma-podcasts-220052/winning-the-recruitment-race-christy-bray-on-2026-s-new-rules.md
Podcast: [MGMA Podcasts](https://stenobird.com/podcast/mgma-podcasts-220052)
Published: 2026-01-14T16:17:46+00:00
Episode link: https://mgma-podcasts.transistor.fm/748
Audio file: https://media.transistor.fm/c8a4d788/89ab5e34.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mgma-podcasts-220052/episodes/winning-the-recruitment-race-christy-bray-on-2026-s-new-rules
Duration seconds: 1800

## Resource

On this episode of the MGMA Insights Podcast , Sr. Editor and Host Daniel Williams welcomes Christy Bray, MHA, CPRP‑DEI , Chief Customer Officer at PracticeLink and host of the Workforce Wisdom podcast. As MGMA kicks off 2026 with a month‑long focus on workforce issues — recruitment, retention, culture, and onboarding — Christy brings decades of experience in physician and provider recruitment to share what’s changed, what’s trending, and what today’s medical practice leaders must do to stay competitive. From early‑career job search behavior and shrinking talent pools to recruitment marketing, job board strategy, DEI’s role in matching candidates to communities, and the impact of technology and AI, Christy offers tactical and strategic insights that can immediately help MGMA members strengthen their workforce pipelines. KEY TAKEAWAYS “Recruitment finds you.” – Christy Bray on her path into the field [01:56] Christy shares her origins in orthopedics, sports medicine, and hospital leadership — and why most recruiters arrive via nontraditional paths. The biggest change: Candidates commit much earlier [03:26] Residents and fellows now begin searching 12–18 months before completion — and some even sign on match day , cutting traditional recruitment windows dramatically. Why every job must be posted — and posted correctly [08:50] Christy explains why job visibility, keyword optimization, and clear role descriptions are essential for search engines and AI‑driven job discovery. Targeted outreach beats the “shotgun approach” [09:58] Mass‑messaging “10,000 people” leads to unsubscribes. Christy outlines how to curate small, qualified candidate pools — and measure success through open rate, CTR, and text‑to‑contact options. Recruitment is a long game — and budget fears slow down…

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