# Comedy Branding 101

Page: https://stenobird.com/podcast/messed-up-to-set-ups-a-michaelhalcomb-live-podcast-7140071/comedy-branding-101
Text version: https://stenobird.com/podcast/messed-up-to-set-ups-a-michaelhalcomb-live-podcast-7140071/comedy-branding-101.md
Podcast: [Messed-Up To Set-Ups - A MichaelHalcomb.Live Podcast](https://stenobird.com/podcast/messed-up-to-set-ups-a-michaelhalcomb-live-podcast-7140071)
Published: 2026-04-21T16:14:41+00:00
Episode link: https://www.michaelhalcomb.live/p/comedy-branding-101
Audio file: https://api.substack.com/feed/podcast/194932437/0c1fcccca113c0fa25552b511cb31e00.mp3
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JSON: https://stenobird.com/v1/public/podcasts/messed-up-to-set-ups-a-michaelhalcomb-live-podcast-7140071/episodes/comedy-branding-101
Duration seconds: 2357

## Resource

Hello, Friends. Welcome to episode 110 of the “Messed-Up to Set-Ups” podcast. In this episode, I chat with Phil “Grampy” Ketron about the art of character comedy and the power of branding. We also get into how Phil's “Grampy” persona evolved from a simple idea into a strategic market positioning tool that he uses to help keep his act fresh and memorable. We share insights into niche audiences, discuss the importance of consistency, and reflect on the art of saying “No.” Also, Phil shares practical advice for comedians looking to stand out. Whether you’re at the open mic level or doing paid gigs, this conversation is packed with wisdom and humor that you won’t want to miss. Tune in! Are you ready to level up in your comedy journey? Check out these resources: * FREE - “The Round-Up” : My weekly comedy newsletter, choc-full of insights from videos, articles, and so on. This’ll also give you FREE access to “The Joke Blueprint Playbook.” Get the newsletter HERE . * FREE - The Joke Blueprint Playbook : Act now and get an exclusive, 17-page toolkit that I designed specifically to solve some of the biggest joke-writing struggles comedians have. This comprehensive guide is packed with actionable advice, and it’s entirely exclusive to this community. Get it HERE . * The Joke Writer’s Lab: Stop guessing at what makes people laugh. In this self-paced, online course, you’ll get the tools to find your unique comedic persona and learn the exact mechanics of writing a bulletproof joke. Get it HERE . * The Comedian’s Memory Lab: Never blank on stage again!!! Learn my insider method to build and flawlessly memorize your entire set, whether you are doing 3 minutes at an open mic or headlining for an hour. Get it HERE . Get full access to MichaelHalcomb.Live at www.michaelhalcomb.live/sub…

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## Transcript

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