# EP 132 Why Emotion Still Wins in Sales with Amara Hunt and Amanda Ervin Page: https://stenobird.com/podcast/mental-selling-the-sales-performance-podcast-9483/ep-132-why-emotion-still-wins-in-sales-with-amara-hunt-and-amanda-ervin Text version: https://stenobird.com/podcast/mental-selling-the-sales-performance-podcast-9483/ep-132-why-emotion-still-wins-in-sales-with-amara-hunt-and-amanda-ervin.md Podcast: [Mental Selling: The Sales Performance Podcast](https://stenobird.com/podcast/mental-selling-the-sales-performance-podcast-9483) Published: 2026-04-30T08:00:00+00:00 Episode link: https://share.transistor.fm/s/0297cf64 Audio file: https://media.transistor.fm/0297cf64/59515f20.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/mental-selling-the-sales-performance-podcast-9483/episodes/ep-132-why-emotion-still-wins-in-sales-with-amara-hunt-and-amanda-ervin Duration seconds: 1959 ## Resource AI can make sales more efficient, but it cannot replace the emotion, judgment, and trust that drive real buying decisions. In part two of this series, Amara Hunt , Chief Product Officer, and Amanda Ervin , Senior Learning & Performance Consultant at Integrity Solutions , go deeper into the human side of selling in the age of AI. Their conversation explores why buying decisions are never purely logical, how emotion influences the way customers evaluate risk and value, and how sellers can use the GAP model to ask questions that reveal what really matters beneath the surface. As the conversation continues, Amara and Amanda look at how AI can support stronger sales performance without taking the place of human connection. From coaching and preparation to buyer research and team enablement, they make the case for using AI to create more space for the work that still depends on people: building trust, listening well, staying present, and helping customers move forward with confidence. In this episode, you’ll learn: The GAP Model: How to ask questions that tap into both logic and emotion to move deals forward. Where AI Belongs: Why using AI before and after the conversation, not during it, protects the trust buyers need to feel. Emotion Is Not the Enemy of Logic: How feelings about risk, trust, and relationship factor into every buying decision. AI Coaching vs. Human Coaching: What coaching bots can support, and where only a human coach can push someone past their own limits. Selling to the AI-Informed Buyer: Why buyers who come in with their own research still need a skilled seller asking the right questions. Resources : For more insights on how to go beyond winning deals and build real customer relationships, visit https://www.integritysolutions.com/elevate/ Amanda Ervi… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/mental-selling-the-sales-performance-podcast-9483/episodes/ep-132-why-emotion-still-wins-in-sales-with-amara-hunt-and-amanda-ervin/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/mental-selling-the-sales-performance-podcast-9483/ep-132-why-emotion-still-wins-in-sales-with-amara-hunt-and-amanda-ervin.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.