# 35: How Michelle Quit Quarterly Membership Launches and is Getting BETTER Results

Page: https://stenobird.com/podcast/membership-driven-business-6908703/35-how-michelle-quit-quarterly-membership-launches-and-is-getting-better-results
Text version: https://stenobird.com/podcast/membership-driven-business-6908703/35-how-michelle-quit-quarterly-membership-launches-and-is-getting-better-results.md
Podcast: [Membership-Driven Business](https://stenobird.com/podcast/membership-driven-business-6908703)
Published: 2026-02-20T17:00:00+00:00
Episode link: https://www.themissingink.co/listen/michelle-mazur-membership-case-study
Audio file: https://episodes.captivate.fm/episode/f695a1f8-ab21-46cd-8983-5bc7aabd9f64.mp3
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JSON: https://stenobird.com/v1/public/podcasts/membership-driven-business-6908703/episodes/35-how-michelle-quit-quarterly-membership-launches-and-is-getting-better-results
Duration seconds: 3109

## Resource

There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell. If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you. My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches. Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership. We'll cover: 🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results 🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch 🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}. 🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute. 🎧 ​Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it. ​ Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass li…

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## Transcript

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