# 27: Are You Expending Effort or Building Value? [Staying Power, Part 1]

Page: https://stenobird.com/podcast/membership-driven-business-6908703/27-are-you-expending-effort-or-building-value-staying-power-part-1
Text version: https://stenobird.com/podcast/membership-driven-business-6908703/27-are-you-expending-effort-or-building-value-staying-power-part-1.md
Podcast: [Membership-Driven Business](https://stenobird.com/podcast/membership-driven-business-6908703)
Published: 2025-10-13T23:00:00+00:00
Episode link: https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1
Audio file: https://episodes.captivate.fm/episode/eecd2dae-1be4-4f89-8509-5cd5c78049cb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/membership-driven-business-6908703/episodes/27-are-you-expending-effort-or-building-value-staying-power-part-1
Duration seconds: 2053

## Resource

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power. The truth is that anyone can start a membership. The bar to entry has never been lower… But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power. Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success. Tune in for the first part now. Episode Highlights: 04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down) 11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it) 14:57 Why most membership owners suffer from a misdirection of their creative energy … and end up working on the wrong things 21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…} 24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch 27:28 Adopting an “asset-based” mindset for your membership growth 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners) Links and Resources: 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introduct…

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## Transcript

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