# 20: The Future of Growing Your Membership (What’s Changing)

Page: https://stenobird.com/podcast/membership-driven-business-6908703/20-the-future-of-growing-your-membership-what-s-changing
Text version: https://stenobird.com/podcast/membership-driven-business-6908703/20-the-future-of-growing-your-membership-what-s-changing.md
Podcast: [Membership-Driven Business](https://stenobird.com/podcast/membership-driven-business-6908703)
Published: 2025-06-09T23:00:00+00:00
Episode link: https://themissingink.co/listen/20-future-of-membership-launching
Audio file: https://episodes.captivate.fm/episode/acd3755c-6144-409e-9ca0-1a1e444cc83b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/membership-driven-business-6908703/episodes/20-the-future-of-growing-your-membership-what-s-changing
Duration seconds: 2592

## Resource

Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again. In this episode of Membership-Driven Business , we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet. If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead). We’re talking about: Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with. What’s driving this shift and what it means for you as a membership owner. A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket. Real-world examples of how this approach works in practice. The mindset shifts and specific skills you’ll need to pull this off. This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow. Links and Resources: 🎯 Learn more about The Gameplan Intensive and book your place to work with me: themissingink.co/gameplan Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/20-future-of-membership-launching Connect on Social Media: Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook:…

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