# Who’s winning the war, where the ad money goes, Chathams spending scandal

Page: https://stenobird.com/podcast/mediawatch-1043897/who-s-winning-the-war-where-the-ad-money-goes-chathams-spending-scandal
Text version: https://stenobird.com/podcast/mediawatch-1043897/who-s-winning-the-war-where-the-ad-money-goes-chathams-spending-scandal.md
Podcast: [Mediawatch](https://stenobird.com/podcast/mediawatch-1043897)
Published: 2026-03-28T20:00:10+00:00
Episode link: https://www.rnz.co.nz/podcast/mediawatch?share=59898ec6-9f79-4a43-939f-bfa22a858512
Audio file: https://flex.acast.com/media.rnztools.nz/rnz-kete-oro-prod/video/private/ac_mp3,af_48000,br_192k,f_mp3,fl_attachment/v1774696893/audio/mwatch/mwatch-20260329-0900-whos_winning_the_war_where_ad_money_goes_chathams_scandal.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mediawatch-1043897/episodes/who-s-winning-the-war-where-the-ad-money-goes-chathams-spending-scandal
Duration seconds: 2428

## Resource

The bulk of the big money advertisers spent in our media goes offshore to big online operators. What’s the future for the ad industry here? Also: mixed messages about when the war will end in Iran, and startling spending in the Chathams that hit the headlines too late. Read more about Mediawatch on the RNZ website In this episode: 1:01 Who’s winning the war that’s fouling up the flow of our fuel? Depends who you hear - and believe - in the media. . . 10:47 Three quarters of the $4 billion spent on ads here last year went online - and the vast bulk of the ended up offshore. What does this mean for our media and the onshore ad business? 29:54 Big spending blew a huge hole in the Chatham Islands council’s budget, prompting its high profile boss to quit his role and its expensively-renovated house. But there was no news outlet there to expose it until it was too late. Guests: Alex Radford, chair of IMANZ and media agency D3; Jonathan Milne, editor of Newsroom Pro. Follow Mediawatch and listen on Apple Podcasts, Spotify or any podcast app to make sure you never miss an episode. Find more RNZ Podcasts at the new section of the RNZ website at rnz.co.nz/podcasts Go to this episode on rnz.co.nz for more details

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## Transcript

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