# Political twitch on taxing big tech, Kiwis' media maturing?

Page: https://stenobird.com/podcast/mediawatch-1043897/political-twitch-on-taxing-big-tech-kiwis-media-maturing
Text version: https://stenobird.com/podcast/mediawatch-1043897/political-twitch-on-taxing-big-tech-kiwis-media-maturing.md
Podcast: [Mediawatch](https://stenobird.com/podcast/mediawatch-1043897)
Published: 2026-08-22T21:00:00+00:00
Episode link: https://www.rnz.co.nz/podcast/mediawatch?share=8c6e9c55-6ba6-4fb3-aff6-64afee7477eb
Audio file: https://flex.acast.com/media.rnztools.nz/rnz-kete-oro-prod/video/private/ac_mp3,af_48000,br_192k,f_mp3,fl_attachment/v1787215212/audio/mwatch/mwatch-20260822-0900-political_twitch_on_taxing_big_tech_maturing_media_kiwis.mp3
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JSON: https://stenobird.com/v1/public/podcasts/mediawatch-1043897/episodes/political-twitch-on-taxing-big-tech-kiwis-media-maturing
Duration seconds: 2211

## Resource

It’s a full time job these days working out who the audience is, what they want and if they might get it elsewhere. What does the the biggest survey yet of Kiwis' media habits tell them about us? Also: politicians twitch about media, big tech and tax. Read more about this episode of Mediawatch on the RNZ website In this episode: Follow Mediawatch and listen on Apple Podcasts, Spotify or any podcast app to make sure you never miss an episode. Find more RNZ Podcasts at the new section of the RNZ website at rnz.co.nz/podcasts 00:48 Politicians twitch over taxing big tech - and why media policy’s rarely a priority for political parties with an eye on elections. 10:02: The Empire Strikes Back? The latest WATA? survey shows ‘old’ local media more popular with more Kiwis, while previously fast-rising online offshore offerings are in retreat. 17:30 NZ on Air chief exec Cameron Harland says 2026 WATA? shows Kiwi media habits maturing into a balance of free vs paid, local vs global platforms. How does that influence where NZOA spends $100m a year of our money on content? Go to this episode on rnz.co.nz for more details

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## Transcript

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