# The Devil is in the detail: Will the News Bargaining Incentive save media jobs?

Page: https://stenobird.com/podcast/media-tarts-7807734/the-devil-is-in-the-detail-will-the-news-bargaining-incentive-save-media-jobs
Text version: https://stenobird.com/podcast/media-tarts-7807734/the-devil-is-in-the-detail-will-the-news-bargaining-incentive-save-media-jobs.md
Podcast: [Media Tarts](https://stenobird.com/podcast/media-tarts-7807734)
Published: 2026-05-08T01:16:55+00:00
Episode link: https://rss.com/podcasts/media-tarts/2804335
Audio file: https://content.rss.com/episodes/381235/2804335/media-tarts/2026_05_08_01_16_48_b60f7f87-9676-4ad0-8371-38221e02b9cb.mp3
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Duration seconds: 1715

## Resource

About the Guest(s): Ricky Sutton is a prominent voice in the media landscape. Currently spearheading Future Media, a thought-leading platform on Substack, Ricky delivers in-depth analysis on the critical shifts in media, particularly around international tech platforms and their effects on local journalism. Episode Summary: In this episode Wade Kingsley and Natasha Lee delve into the intricacies of the media landscape with industry expert Ricky Sutton. As they sip their drinks, the conversation wanders through topics like the state of journalism amidst job cuts, the evolving digital media paradigm, and Ricky's insightful understanding of the News Media Bargaining Code (NMBC) and its latest iteration, the News Bargaining Incentive (NBI). Ricky Sutton breaks down the history, challenges, and future implications of the News Media Bargaining Code, highlighting its initial success and later shortcomings. This world-first legislation aimed to redistribute wealth from tech giants Google and Meta back to Australian media companies, initially fetching a substantial financial injection. However, Ricky explains how these deals began to unravel, with Meta retracting its support post-legislation. Featured prominently, this conversation underscores pressing topics such as media digitisation, job redundancies, and the political hesitancy to enforce stronger legislative measures. As Ricky notes, the "defunding" of journalism—an 80% financial erosion over 12 years—raises critical alarms and questions about the future of news media integrity and resilience, especially with looming five-year delays in publisher payouts under the new NBI framework. Key Takeaways: Media Job Losses : The dialogue reveals a significant reduction in available positions within media, especially journalism, due…

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## Transcript

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