# In a Crowded Market, Your Marketing IS Your Differentiation: What Med Spas Can Learn from Old Spice

Page: https://stenobird.com/podcast/med-spa-success-strategies-6424829/in-a-crowded-market-your-marketing-is-your-differentiation-what-med-spas-can-learn-from-old-spice
Text version: https://stenobird.com/podcast/med-spa-success-strategies-6424829/in-a-crowded-market-your-marketing-is-your-differentiation-what-med-spas-can-learn-from-old-spice.md
Podcast: [Med Spa Success Strategies](https://stenobird.com/podcast/med-spa-success-strategies-6424829)
Published: 2026-04-15T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/medspasuccessstrategies/episodes/In-a-Crowded-Market--Your-Marketing-IS-Your-Differentiation-What-Med-Spas-Can-Learn-from-Old-Spice-e3hrr84
Audio file: https://anchor.fm/s/c0893648/podcast/play/118401732/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-13%2F421996008-44100-2-9d2e2fc8ea0a7.mp3
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Duration seconds: 201

## Resource

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In a crowded med spa market, most practices are offering the same services, using the same devices, and competing with similar credentials. So if you are relying on your treatments alone to stand out, you are already at a disadvantage.In this episode, I break down what med spas can learn from Old Spice and how one of the most “undifferentiated” products in the world became a category leader, not by changing the product, but by changing how people feel about the brand.You’ll learn:✅ Why injectables and aesthetic treatments are not true differentiators✅ How Old Spice used bold, memorable marketing to dominate a crowded market✅ The importance of building “know, like, and trust” in the right order✅ Why most med spas skip the awareness and likability phases✅ How to create a distinct brand personality that people connect with✅ The overlooked role of intrigue in your marketing strategyYour marketing is not just a support function, it is your differentiation. The practices that win long term are not always the ones with the best injectors, but the ones that make people feel something before they ever walk through the door.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing

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