# Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)

Page: https://stenobird.com/podcast/med-spa-ceo-1164836/turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook
Text version: https://stenobird.com/podcast/med-spa-ceo-1164836/turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook.md
Podcast: [Med Spa CEO](https://stenobird.com/podcast/med-spa-ceo-1164836)
Published: 2025-11-05T11:30:00+00:00
Episode link: http://www.heatherterveen.com
Audio file: https://episodes.captivate.fm/episode/6a0b8ff2-3c1b-4c42-9569-6a473998cebc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook
Duration seconds: 1414

## Resource

Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers. HIGHLIGHTS How to design a 3-stage trust ecosystem. The 4 content pillars that build authority. A replicable authority funnel (with opt-in + email sequence) you can spin up now. How to use the CARES consult to systematically stack trust during appointments. Follow up ideas that compound trust over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

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## Transcript

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