# The 4 C's Framework to Take Your Team from Stuck to Full Buy In

Page: https://stenobird.com/podcast/med-spa-ceo-1164836/the-4-c-s-framework-to-take-your-team-from-stuck-to-full-buy-in
Text version: https://stenobird.com/podcast/med-spa-ceo-1164836/the-4-c-s-framework-to-take-your-team-from-stuck-to-full-buy-in.md
Podcast: [Med Spa CEO](https://stenobird.com/podcast/med-spa-ceo-1164836)
Published: 2025-10-29T10:30:00+00:00
Episode link: http://www.heatherterveen.com
Audio file: https://episodes.captivate.fm/episode/71945f97-bb57-419f-bed3-9eb64e989f88.mp3
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JSON: https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/the-4-c-s-framework-to-take-your-team-from-stuck-to-full-buy-in
Duration seconds: 1476

## Resource

Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level. HIGHLIGHTS Why resistance is a normal (and expected) part of growth. The reason your team avoids change (hint: it's not laziness). Dan Sullivan's 4 C's framework to help you and your team build confidence. What to do when a team member resists selling premium packages. How to tell if someone's coachable or just not the right fit. How to build a growth mindset culture in your practice. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

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