# 3 Easy Shifts to Build a Team That Leads With Conviction

Page: https://stenobird.com/podcast/med-spa-ceo-1164836/3-easy-shifts-to-build-a-team-that-leads-with-conviction
Text version: https://stenobird.com/podcast/med-spa-ceo-1164836/3-easy-shifts-to-build-a-team-that-leads-with-conviction.md
Podcast: [Med Spa CEO](https://stenobird.com/podcast/med-spa-ceo-1164836)
Published: 2026-01-21T11:30:00+00:00
Episode link: http://www.heatherterveen.com
Audio file: https://episodes.captivate.fm/episode/15ddf6b8-620e-493c-812b-8710cc783790.mp3
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JSON: https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/3-easy-shifts-to-build-a-team-that-leads-with-conviction
Duration seconds: 1480

## Resource

Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't need order-takers, they need experts who hold the vision for their transformation, why "being nice" by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start leading with the conviction of a premium interior designer. HIGHLIGHTS Why showing up like a "customer service associate" erodes trust and authority. What my interior designer taught me about "holding the line" on a vision. The 3 shifts that increase results and lifetime value. How forecasting and follow-up turn recommendations into real outcomes. Why premium patients want you to challenge them with what it really takes. How to build an annual roadmap instead of one-off recommendations. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

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## Transcript

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