# MBS948-From Hype to Habit: What Businesses Get Wrong About AI

Page: https://stenobird.com/podcast/matt-brown-show-conversations-that-power-the-business-world-50395/mbs948-from-hype-to-habit-what-businesses-get-wrong-about-ai
Text version: https://stenobird.com/podcast/matt-brown-show-conversations-that-power-the-business-world-50395/mbs948-from-hype-to-habit-what-businesses-get-wrong-about-ai.md
Podcast: [Matt Brown Show - Conversations That Power The Business World.](https://stenobird.com/podcast/matt-brown-show-conversations-that-power-the-business-world-50395)
Published: 2025-11-19T09:00:00+00:00
Episode link: https://www.buzzsprout.com/1588543/episodes/18216856-mbs948-from-hype-to-habit-what-businesses-get-wrong-about-ai.mp3
Audio file: https://www.buzzsprout.com/1588543/episodes/18216856-mbs948-from-hype-to-habit-what-businesses-get-wrong-about-ai.mp3
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Duration seconds: 1239

## Resource

Send us Fan Mail In this episode of The AI Advantage, Matt Brown sits down with Waseem Ali, CEO of Rockborne, to discuss how businesses can balance innovation with governance in the age of AI. From the pitfalls of poor data quality to the hype around generative AI, Waseem breaks down what real AI adoption looks like — and why culture, not technology, determines success. They explore the staggering 95% failure rate of AI projects, the role of leadership in safe experimentation, a...

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