# The quiet reinvention of a $42b business, with Canva’s Cameron Adams

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Podcast: [Masters of Scale](https://stenobird.com/podcast/masters-of-scale)
Published: 2026-07-14T09:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/f9d08bc5-3e5d-476a-ba2f-a046bb0f6fcb.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 1415

## Resource

In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization's unfair advantage is the only thing that matters. Eager for more of Cam? Take a moment to listen and download his own podcast, Prompted ! Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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