# Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning

Page: https://stenobird.com/podcast/masters-of-scale/relevance-is-a-sport-gap-s-richard-dickson-on-swinging-missing-and-winning
Text version: https://stenobird.com/podcast/masters-of-scale/relevance-is-a-sport-gap-s-richard-dickson-on-swinging-missing-and-winning.md
Podcast: [Masters of Scale](https://stenobird.com/podcast/masters-of-scale)
Published: 2026-07-07T09:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/bb7409de-f941-48b8-8ee7-ff7833d7106a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 1610

## Resource

Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and why the biggest risk a brand can take is playing it safe.  Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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