# Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

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Text version: https://stenobird.com/podcast/masters-of-scale/hailey-bieber-ai-and-fast-launches-how-e-l-f-beauty-is-winning.md
Podcast: [Masters of Scale](https://stenobird.com/podcast/masters-of-scale)
Published: 2026-02-26T10:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/d385f36b-8231-4770-89ed-63e016b00692.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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## Resource

Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&M — while outperforming much of the beauty sector. Amin breaks down the unconventional moves driving that growth, from lightning-fast product cycles and hands-on AI experimentation to cultural bets like partnering with Hailey Bieber. Beyond beauty, e.l.f.’s playbook offers a sharp look at how speed and conviction fuel growth in a volatile market. Hear Amin’s conversation with Bob Safian in this recent episode, first published in the Rapid Response feed. Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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