# Futurist Amy Webb: Trends are not enough

Page: https://stenobird.com/podcast/masters-of-scale/futurist-amy-webb-trends-are-not-enough
Text version: https://stenobird.com/podcast/masters-of-scale/futurist-amy-webb-trends-are-not-enough.md
Podcast: [Masters of Scale](https://stenobird.com/podcast/masters-of-scale)
Published: 2026-03-19T09:00:00+00:00
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Duration seconds: 1736

## Resource

Amy Webb, futurist and CEO of the Future Today Strategy Group, held a funeral for her famous annual trend report at SXSW this year. She explains to host Jeff Berman why convergences are the new critical unit of change instead. Webb says leaders must stop being distracted by "the shiny" and learn to prepare for the disruption of convergences. Link to the Convergence Outlook: https://ftsg.com/convergence/ Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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