# $300m in year two. The controversy came free, with David Protein’s Peter Rahal

Page: https://stenobird.com/podcast/masters-of-scale/300m-in-year-two-the-controversy-came-free-with-david-protein-s-peter-rahal
Text version: https://stenobird.com/podcast/masters-of-scale/300m-in-year-two-the-controversy-came-free-with-david-protein-s-peter-rahal.md
Podcast: [Masters of Scale](https://stenobird.com/podcast/masters-of-scale)
Published: 2026-06-23T09:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/pscrb.fm/rss/p/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/fed22db0-dbeb-4e1d-82cb-97ade12f252c.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 1243

## Resource

David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win. Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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