# Ep. 40 AI vs. Google: The New Search Rules in Behavioral Health with Abigail Carroll

Page: https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/ep-40-ai-vs-google-the-new-search-rules-in-behavioral-health-with-abigail-carroll
Text version: https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/ep-40-ai-vs-google-the-new-search-rules-in-behavioral-health-with-abigail-carroll.md
Podcast: [MasterMined: A Behavioral & Mental Health Podcast](https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207)
Published: 2026-02-17T12:00:00+00:00
Episode link: https://7b85b8b9-e12c-419f-86e6-b1da2ff0426b.libsyn.com/ai-vs-google-the-new-search-rules-in-behavioral-health-with-abigail-carroll
Audio file: https://traffic.libsyn.com/secure/7b85b8b9-e12c-419f-86e6-b1da2ff0426b/Ep._40_MM_Abigail_Carroll_Full_Episode_01.mp3?dest-id=5072550
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JSON: https://stenobird.com/v1/public/podcasts/mastermined-a-behavioral-mental-health-podcast-7348207/episodes/ep-40-ai-vs-google-the-new-search-rules-in-behavioral-health-with-abigail-carroll
Duration seconds: 2772

## Resource

Is SEO dead—or just evolving? In this episode of MasterMined , Snapshot's Digital Growth Director Abigail Carroll breaks down what behavioral health leaders must understand about search in the age of AI. From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time. If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape. Key Moments: 00:00 – Google's market share dips below 90% as ChatGPT rises 01:13 – Abigail's journey from content strategy to enterprise SEO leadership 03:08 – Why "checklist SEO" is outdated 06:02 – FAQs and schema: The new foundation for AI visibility 12:47 – Understanding zero-click search and declining clicks 20:40 – The battle between Google and OpenAI 25:57 – Why YouTube is Google's secret weapon 30:00 – The power of a people-first strategy 41:19 – Local SEO tactics behavioral health leaders should implement now Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://sna…

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