# Ep. 34 Reputation Management in Behavioral Health with Mark, Lee, & Jeff

Page: https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/ep-34-reputation-management-in-behavioral-health-with-mark-lee-jeff
Text version: https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/ep-34-reputation-management-in-behavioral-health-with-mark-lee-jeff.md
Podcast: [MasterMined: A Behavioral & Mental Health Podcast](https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207)
Published: 2026-01-06T12:00:00+00:00
Episode link: https://7b85b8b9-e12c-419f-86e6-b1da2ff0426b.libsyn.com/ep-34-reputation-management-in-behavioral-health-with-mark-lee-jeff
Audio file: https://traffic.libsyn.com/secure/7b85b8b9-e12c-419f-86e6-b1da2ff0426b/Ep._34_OG_Reputation_Full_Episode_01.mp3?dest-id=5072550
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JSON: https://stenobird.com/v1/public/podcasts/mastermined-a-behavioral-mental-health-podcast-7348207/episodes/ep-34-reputation-management-in-behavioral-health-with-mark-lee-jeff
Duration seconds: 2496

## Resource

In this episode of MasterMined , hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack the realities of reputation management in behavioral health. From navigating negative reviews and activating a "posse of positivity" to preparing for media scrutiny and five-alarm PR crises, the conversation offers practical frameworks leaders can implement before reputational issues escalate. The hosts emphasize proactive planning, human-centered communication, and disciplined response strategies that protect trust, culture, and long-term brand equity. Key Moments 01:22 — Why reputation hits harder in behavioral health 03:08 — The danger of emotional responses to negative reviews 05:32 — Researching complaints to find the grain of truth 07:05 — Curiosity vs. blame as a leadership mindset 11:14 — Turning a one-star review into a five-star outcome 14:16 — Activating a "posse of positivity" to rebalance ratings 20:12 — Why "no comment" is never the right answer 21:41 — Building a crisis response team before you need it 39:14 — Why human-to-human conversation still matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

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