# What Great Salespeople Notice Part 1: What Customers Reveal Through Their Questions

Page: https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/what-great-salespeople-notice-part-1-what-customers-reveal-through-their-questions
Text version: https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/what-great-salespeople-notice-part-1-what-customers-reveal-through-their-questions.md
Podcast: [Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth](https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889)
Published: 2026-07-20T11:00:00+00:00
Episode link: https://a0d61f6b-2a95-46bb-b015-f992198bc016.libsyn.com/what-great-salespeople-notice-part-1-what-customers-reveal-through-their-questions
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/a0d61f6b-2a95-46bb-b015-f992198bc016/MLM-20260720-1.mp3?dest-id=4862580
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Duration seconds: 1414

## Resource

A customer asks about the price. Another asks how soon you can get started. Someone else wants to know what happens if the product does not work. These may sound like ordinary sales questions, but they can reveal where a customer is in the buying process, what is making them hesitate, and how close they are to making a purchasing decision. Great salespeople do more than provide answers. They recognize the concern, motivation, or intent hiding behind the question. In this first episode of our three part Mastering Local Marketing series entitled What Great Salespeople Notice , we explore how to distinguish casual curiosity from genuine buying interest. You will also learn why answering too quickly can cause you to miss the most important part of the conversation . 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performa…

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