# Mistakes Made in Marketing Math by Small Business Marketers

Page: https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/mistakes-made-in-marketing-math-by-small-business-marketers
Text version: https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/mistakes-made-in-marketing-math-by-small-business-marketers.md
Podcast: [Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth](https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889)
Published: 2026-05-21T11:00:00+00:00
Episode link: https://a0d61f6b-2a95-46bb-b015-f992198bc016.libsyn.com/mistakes-made-in-marketing-math-by-small-business-marketers
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/a0d61f6b-2a95-46bb-b015-f992198bc016/202605017_MLM_2.mp3?dest-id=4862580
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/episodes/mistakes-made-in-marketing-math-by-small-business-marketers
Duration seconds: 1265

## Resource

More sales do not always mean more profit. A local business can run a sale, bring in more customers, and still make less money than before. The problem is not always the marketing. It is the math behind the marketing. In this episode of Mastering Local Marketing , we break down how discounts, ad spend, low-margin products, giveaways, and average order value can quietly turn a "successful" campaign into a profit problem. Before your next promotion, advertising campaign, or potential customer walks through the door, make sure the numbers actually work. Formulas to Know Customer Acquisition Cost (CAC) = Sales and Marketing Expenses/Number of New Customers Acquired Life Time Value (LTV) = Average Revenue Per Account x Gross Margin/Churn Rate Average Order Value (AOV) = Total Revenue/Number of Orders Placed 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/episodes/mistakes-made-in-marketing-math-by-small-business-marketers/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/mistakes-made-in-marketing-math-by-small-business-marketers.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.