# From Surgery to A Fully Automated Social Media System

Page: https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/from-surgery-to-a-fully-automated-social-media-system
Text version: https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/from-surgery-to-a-fully-automated-social-media-system.md
Podcast: [Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth](https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889)
Published: 2026-06-18T11:00:00+00:00
Episode link: https://a0d61f6b-2a95-46bb-b015-f992198bc016.libsyn.com/from-surgery-to-a-fully-automated-social-media-system
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/a0d61f6b-2a95-46bb-b015-f992198bc016/MLM-20260613-1.mp3?dest-id=4862580
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JSON: https://stenobird.com/v1/public/podcasts/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/episodes/from-surgery-to-a-fully-automated-social-media-system
Duration seconds: 1522

## Resource

Social media automation sounds great until you automate the wrong thing. After some downtime from his recent surgery, Matt finally had the space to work on a social media automation system he had been thinking about for a long time. The first version was a mess. Matt jumped into the tools too quickly, skipped the planning, and ended up with results that were nowhere close to what I wanted. The second time was much different. Matt built the strategy first, mapped out the system, used AI with more intention, and created an automated workflow that is now running on its own. This episode of Mastering Local Marketing is about what changed, why the first attempt failed, and what small business owners should understand before trying to automate their own social media marketing. Because social media automation is powerful, but only when the system underneath it actually makes sense. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert…

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