# Why great marketing is like baking Cookies

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/why-great-marketing-is-like-baking-cookies
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/why-great-marketing-is-like-baking-cookies.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-06-22T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c0086bb0-4233-494a-ab28-d04b304e3b07.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c0086bb0-4233-494a-ab28-d04b304e3b07.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/why-great-marketing-is-like-baking-cookies
Duration seconds: 1959

## Resource

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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