# What's the scariest part of putting your revenue at risk?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/what-s-the-scariest-part-of-putting-your-revenue-at-risk
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/what-s-the-scariest-part-of-putting-your-revenue-at-risk.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-07-07T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c50494f8-7254-487d-a324-e499f23d5223.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c50494f8-7254-487d-a324-e499f23d5223.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 266

## Resource

AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audience equity already exists, and what content intelligence reveals about conversions across the full path to purchase. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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