# What’s the question every board asks that most marketers aren’t ready for?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/what-s-the-question-every-board-asks-that-most-marketers-aren-t-ready-for
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/what-s-the-question-every-board-asks-that-most-marketers-aren-t-ready-for.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-01T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/af437578-6713-4d4a-91dd-1a2db33b82ff.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/af437578-6713-4d4a-91dd-1a2db33b82ff.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/what-s-the-question-every-board-asks-that-most-marketers-aren-t-ready-for
Duration seconds: 342

## Resource

Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marketing metrics fail in conversational AI environments. Ruth details specific frameworks for measuring brand impact when customers interact through voice rather than visual channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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