# What does an SVP of a global company do on a daily basis?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/what-does-an-svp-of-a-global-company-do-on-a-daily-basis
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/what-does-an-svp-of-a-global-company-do-on-a-daily-basis.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-06-10T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/081d5f08-0c11-4ee1-8391-a49e4024c377.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/081d5f08-0c11-4ee1-8391-a49e4024c377.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 250

## Resource

Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery, measurement analytics, and foundational tool development. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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