# The Voice-First Shift Companies Can’t Ignore

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-voice-first-shift-companies-can-t-ignore
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-voice-first-shift-companies-can-t-ignore.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-04-27T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/82af7a37-d677-401c-8208-3ff197536257.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/82af7a37-d677-401c-8208-3ff197536257.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-voice-first-shift-companies-can-t-ignore
Duration seconds: 2225

## Resource

Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform voice consistency frameworks, and practical approaches for integrating voice technology into existing marketing workflows without over-strategizing implementation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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