# The Scope of AI Disruption

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-scope-of-ai-disruption
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-scope-of-ai-disruption.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-11T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/a10de041-0462-4bfc-bf7b-cde5e83fef60.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/a10de041-0462-4bfc-bf7b-cde5e83fef60.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-scope-of-ai-disruption
Duration seconds: 2567

## Resource

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital marketing channels, forcing marketers to rethink discovery through pattern-matched content placement and non-intermediated channels like direct mail and billboards. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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