# The Playbook for Sustainable, Organic Podcast Growth

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-playbook-for-sustainable-organic-podcast-growth
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-playbook-for-sustainable-organic-podcast-growth.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-03-30T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/03c61f31-4694-4211-b98a-989f6407d7d7.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/03c61f31-4694-4211-b98a-989f6407d7d7.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-playbook-for-sustainable-organic-podcast-growth
Duration seconds: 3034

## Resource

Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content marketing experience who has scaled award-winning shows for global brands including Discovery. He reveals strategic keyword optimization in titles and publisher names can drive 15-20% organic download growth, guest swaps with fellow podcast hosts generate the highest conversion rates, and YouTube's algorithm prioritizes short-form content over long-form business podcasts requiring different content strategies for each platform. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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