# The most slept-on product from Adobe that people should be using

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-most-slept-on-product-from-adobe-that-people-should-be-using
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-most-slept-on-product-from-adobe-that-people-should-be-using.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-06-13T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/6d9efde1-f308-44fe-8875-54168e779c09.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/6d9efde1-f308-44fe-8875-54168e779c09.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-most-slept-on-product-from-adobe-that-people-should-be-using
Duration seconds: 375

## Resource

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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