# Stop obsessing over this marketing metric

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/stop-obsessing-over-this-marketing-metric
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/stop-obsessing-over-this-marketing-metric.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-06-23T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/006c3b8e-fc4e-4441-ad47-9de4fd335a02.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/006c3b8e-fc4e-4441-ad47-9de4fd335a02.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/stop-obsessing-over-this-marketing-metric
Duration seconds: 159

## Resource

Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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