# Should you boost your best-performing LinkedIn posts with paid?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/should-you-boost-your-best-performing-linkedin-posts-with-paid
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/should-you-boost-your-best-performing-linkedin-posts-with-paid.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-26T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/7d390c19-f97e-4a87-8e07-be8988dd1992.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/7d390c19-f97e-4a87-8e07-be8988dd1992.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/should-you-boost-your-best-performing-linkedin-posts-with-paid
Duration seconds: 306

## Resource

LinkedIn authority increasingly belongs to executives, not brands. Adam Rich, CEO of Known For and founder of Thrillist, explains how professional networks drive B2B marketing success. Rich discusses using expert-in-the-loop AI systems to scale executive content creation and strategic approaches to LinkedIn paid promotion that maintain authenticity while expanding reach to first-party audiences. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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