# Putting links in your LinkedIn posts kills your reach?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/putting-links-in-your-linkedin-posts-kills-your-reach
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/putting-links-in-your-linkedin-posts-kills-your-reach.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-28T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c328ed0f-3af4-41e2-af73-18bfa41c4404.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c328ed0f-3af4-41e2-af73-18bfa41c4404.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/putting-links-in-your-linkedin-posts-kills-your-reach
Duration seconds: 182

## Resource

LinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs between boosting posts versus relying on organic reach, optimal frequency caps for promoted content, and targeting first-party audiences to amplify executive thought leadership without appearing overly promotional. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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